Hidden Treasures - Pain de Papa

Pain de Papa "the bread your father made for you" is one of the most established French bakeries in Seoul and is recognized for being different and better than the rest. Using wild (natural) yeast which can take up to five times longer than the traditional ways leaves you with fluffy and moist breads that have a hint of sourdough flavors. Topped with a handful of different vegetables and flavors, it is definitely something to die for. The freshly baked bread is so fluffy in texture that you just cant help but to keep biting into it. There are a variety of breads that cater to the French menu, perfect for making sandwiches with.

In addition to the amazing breads and pastries the, they offer freshly baked pretzels that owner Lee Ho Young bakes up, he also incorporates American tastes with pretzels and cookies. The one special thing in the bakery to pick up is their rusk which is a twice-baked bread. This established and unique pastry involves taking chunks of dough mixing it with sweet potato and dried fruits, a second oven topping the pastry with butter gives it a crunch. It is then rolled in powdered sugar and costs less than $2 a ball. 

Although the bakery is small in size, there is a small seating area for you to enjoy your baked goodies as well as a few magazines to read to kill some time. As service with your bread, they offer olive oil to be drizzled or dipped with. Be sure to get there early if you are looking to sample a good portion of their menu. Opened from 9AM to 9PM from Mondays to Saturdays, it is located a straight walk from exit 5 of the Apugjeong station on line 3. Walk straight for about 6 blocks and take a left at the intersection. Pain de Papa is located on your left with a small parking lot in front of their yellow bannered building. 

Address: 548-5 Sinsa-dong Gangnam-gu

서울 강남구 신사동 548-5

Phone: 02-543-5232