Fresh on the Market - Cafe J BROWN

One of the newest chains to make its way over to Korea is the Artisan Chocolatier Cafe J BROWN.  Coffee shops are all over Korea and there's nothing special about a lot of the new ones. It is definitely great to find a new cafe that is specializing in all things chocolate and sweet, all desserts and drinks are paired with some kind of chocolate made fresh in store. With a new branch that opened in the Hongdae Hapjeong area, Cafe J BROWN is a must visit for anyone with a sweet tooth. 

As you pass this store on the corner, you may think it is just a storefront that sells desserts packaged to go, but in fact, there is a cafe downstairs. The concept is a little different where you pay separately for your dessert and drinks at the two different floors. Entrance is where all the dessert goodies are where you pay for your piece(s) and they will bring it downstairs to decorate and plate for your enjoyment. When you go downstairs, you will be given a drink menu where you pay again for your drinks. 

Desserts and drinks vary in price, on average costing about $6 a piece, a cup. Quite a splurge on an afternoon dessert, but this is actually average for drinks in Korea. The one good thing is that you feel as if you are getting more for your money because of the fact that they are dedicating a lot of effort into presentation. You may think that you are getting some kind of regular drink or dessert, but in fact you are in for a surprise. Desserts are decked out with some kind of chocolate addition, macarons included. The best part about the drinks is that they are all served with some kind of chocolate which makes your drink that much more amazing. Because many do not know about this, you can practically skip out on the dessert if you are consuming alone.

The one complaint to make about Cafe J BROWN is the fact that their Napoleon dessert is nothing like the traditional Napoleon that is made with layers of chocolate and cream. The Napoleon, like many other desserts in Korea is made their own way, with their own twist. Rather than using layers of flakiness, it is an actual cake. This cake is in fact great in presentation, but definitely not something I recommend for someone who is looking for more of the traditional cake. On another note, although this cake concentrates on chocolate, its cream and cake layers are overpowering to the point where you cannot really taste the chocolate, not the best splurge for $6.

Address: 298-10 Mapo-gu, Seogyo-dong
마포구 서교동 298-10
Phone: 02-324-7676